About
I lead digital platforms and product transformation at enterprise scale.
I am a Senior Product Manager and Digital Platform Lead with 15 years of experience owning complex digital ecosystems. I have worked across global and European organisations in automotive, resources, healthcare, and consumer sectors, always at the intersection of strategy, engineering, and commercial delivery.
I specialise in environments where the platform is underperforming, the operating model is unclear, or the delivery has stalled. I bring structure, commercial rigour, and a clear point of view on what needs to change and why. I am not a consultant who advises from a distance: I own the outcome.
At Honda, I led the European digital platform across 18 markets for two years. At Fortescue, I rebuilt the global delivery model from near-scratch in under six months. Earlier, at Direct Wines, I led marketing and CRM across Laithwaites, Averys, and British Airways Wine Flyer, growing one brand to profitability for the first time in three years.
I hold SAFe POPM and PSPO I and II certifications, and I am a Chartered Marketer via the CIM. I am based in Wokingham, UK, and open to senior PM, platform lead, and Head of Product roles, remote-first or hybrid.
Tom W Dixon — Wokingham, UK
Experience
FORTESCUE
Global Digital Product Lead
Oct 2025 to Apr 2026
Led global digital product ecosystem across Web, DAM, and EDM platforms. Rebuilt operating model, resolved inherited agency overspend, reduced backlog by 77%, and delivered a Salesforce Data Cloud integration in 15 days across multiple regions.
HONDA
European Digital Platform Section Manager
Jun 2023 to Jun 2025
Led European digital platform across 18 markets covering Automobiles, Motorcycles, and Power. Full ownership of product vision, backlog, budget, Agile delivery, and agency management including global onshore, nearshore, and offshore teams.
ABBOTT
Brand Manager CRM and Ecommerce, Diabetes Care Division
Jul 2022 to Feb 2023
Led CRM and eCommerce strategy across UK and Ireland. Designed and delivered a new cross-business CRM programme for Type 2 patients, improving subscriptions by 27%. Supported the launch of a pan-European Adobe Experience Manager platform.
3M
EMEA Integrated Experience Marketer, Healthcare Business Group
Nov 2021 to Jul 2022
Led integrated marketing operations across EMEA including webinar automation, localisation, and digital workflow design. Introduced SLA-driven processes and delivered onboarding to 100+ stakeholders within 40 days.
DIRECT WINES
Senior CRM Manager to Head of Marketing
Apr 2012 to Sep 2021
Nine years across Laithwaites, Averys, Sunday Times Wine Club, and British Airways Wine Flyer. Grew Averys to profitability for the first time in three years. Delivered record H2 sales across Laithwaites. Reduced forecast variance from 10% to 1%.
Qualifications
SAFe POPM
Certified SAFe 6 Product Owner / Product Manager
Scaled Agile Inc
PSPO I and II
Advanced Professional Scrum Product Owner
Scrum.org
CMktr
Chartered Marketer
Chartered Institute of Marketing
PG Dip
Distinction in Direct and Digital Marketing
IDM
BA Hons 2:1
Marketing
Southampton Solent University